Process:  A systematic series of actions, directed to some end.

Event: Something that happens or is regarded as happening; especially one of some importance.

With those two terms being defined, which would better describe networking? When you are out networking, do you treat it like a process, or view it as an event?  With events, there’s usually some expectation, buildup, and excitement, as the definition suggests. If you think of networking  with an event mindset, chances are there will be disappointment. Of course, there are networking events that we all attend. However , other than the event itself,  you should not expect anything of significance to happen on that given date.

Enter networking the process. Remember, it’s a systematic series of actions directed to some end. If you treat networking as a process, the only outcome is success . The actions you take throughout the process will be directed toward an end. Whether your end goal is to cultivate relationships with Centers of Influence, obtain a new client, connect others, give or receive referrals, a process driven approach will yield the best results. Taking an event driven approach when success is the product of a process, will lead to frustration, rejection and disappointment.

Here’s an example of how a process driven approach would unfold. You attend a networking event and meet several people who could be very good contacts. Once you’ve talked, some next steps are in order . An invitation to a one on one meeting would be a logical thing to do. It’s the first step in the process of building a relationship. In the one on one, you both get to know one another. If the meeting goes well, you’ll most likely agree to stay in touch and further the relationship. Again, another action step toward your end goal. From there, it can blossom into a high value, long lasting business relationship. It’s a win win for both parties.

If one takes an event driven approach, the relationship may not go anywhere. It could be a squandered opportunity, just because of the way you approached it.

Process or event? It’s your choice!