Are you a Subject Matter Expert?

You’ve worked hard to establish yourself as an expert in your chosen field. It could be through advanced degrees, industry specific designations, self study or a combination of the three.  Whatever your area of specialty, chances are there are  many others who need your help. Are you a well kept secret, or out sharing your gift with the world?

As they say, knowledge is power. Actually, that’s not entirely true. Knowledge alone is just that, knowledge. Applied knowledge is true power.  If you are a subject matter expert, I challenge you to share that gift. “Easier said than done,” you may say. Actually it’s not that difficult.

Here are some avenues for sharing;

1) Speaking engagements – Choose targeted groups, such as trade associations, affinity groups, Chambers of Commerce, etc. If you have a valuable message to share, there’s a good chance you will be granted an opportunity to speak.

2) Events- Conventions and conferences. The organizers of these events, facilitate break out sessions for attendees. Guest speakers are in demand.

3) Social media- Demonstrate your expertise by participating in group discussions, Q&A, and keeping your network up to date on your developments.

4) Publish- Whether it’s a blog, online article, newspaper column, or even a book, appearing in print enables you to gain credibility as an expert.

Of course, showcasing your expertise isn’t only about promoting yourself, it’s about sharing, being a resource and making a difference in the lives of others. We all need to be paid for our work, however building goodwill, and giving of yourself will bring rewards both tangible and intangible.

So, all you experts, get out there and share. Don’t keep your talents a secret.

Best wishes on spreading your goodwill and expertise with the rest of the world. One day it could be a better place because you decided to share.

Posted by Don Talbert

Sales and Networking Specialist Centurion Business Coach 859-816-2347


2 Responses to “Are you a Subject Matter Expert?”

  1. thecoachingeducator says:

    Don;
    Just ordered your Networking Kit after reading your blogs. I look forward to working with your kit and steam-lining my process!!
    Thanks…

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